Retail Execution
Maximizing In-Store Impact
Through Strategic Merchandising
Comprehensive Retail Execution Services
We ensure your products are optimally positioned and displayed in retail outlets for maximum visibility and sales through professional merchandising and execution services.
Shelf Optimization
Our team ensures strict planogram compliance according to your brand guidelines, creating maximum shelf impact. We analyze product placement, facing, and adjacencies to optimize visibility and shopper engagement at the critical point of purchase.
Inventory Management
We monitor stock levels in real-time and work closely with retailers to prevent stockouts or overstocking. Our replenishment systems ensure your products are always available when and where consumers want to buy them.
Retail Excellence
We implement data-driven retail strategies to enhance your brand presence and drive consistent sales growth at point of purchase.
Promotional Execution
Our teams expertly implement in-store promotions, special offers, and seasonal campaigns to boost sales and customer engagement while maintaining brand standards.
.01
POS Execution
We strategically place banners, posters, shelf talkers and digital displays to attract consumer attention and communicate key brand messages at the critical purchase decision point.
.02
Competitive Intelligence
We continuously monitor competitor product placement, pricing, and promotions to ensure your brand maintains optimal shelf positioning and visibility.
.03
Retail Audits
Regular store visits verify adherence to brand guidelines, pricing consistency, and promotional effectiveness, with real-time reporting for immediate action.
.04
Customer Insights
Through mystery shopping and direct feedback, we gather valuable consumer insights to improve product presentation, promotions, and overall shopping experience.
Frequently asked
questions
How does staffing solution work?
We specialize exclusively in sales talent with pre-trained professionals ready to deploy. Unlike general recruiters, we provide complete workforce management including payroll, performance tracking, and continuous sales training. Our candidates come pre-vetted with sales KPIs and CRM experience.
Where do you distribute products?
Our 5,000+ field team covers all 47 counties in Kenya, with intensive coverage in Nairobi, Mombasa, Kisumu, Nakuru and emerging markets. We maintain strategic partnerships with 3,500+ retail outlets and 200+ distributors nationwide.
Do you do digital marketing?
Yes! Our unique advantage combines digital marketing (social ads, SEO, content) with physical sales force activation. We track online-to-offline conversions and optimize campaigns in real-time using Salesforce CRM integrations.
What sales certifications do you offer?
Graduates earn:
- Certified Sales Professional (CSP)
- Salesforce CRM Specialist
- Digital Selling Certification
- Retail Execution Mastery
All programs include practical field assignments with our partner brands.
How do you get corporate clients?
Our corporate sales team leverages:
- A database of 15,000+ verified business buyers
- Government tender matching
- Bulk purchase negotiation frameworks
- Contract manufacturing introductions
We've facilitated deals worth KES 2.3B+ for clients since 2020.